William Hill Posts Record Earnings

William Hill Sportsbook (SBA Rating A) is a publicly traded company overseas.  Publicly traded companies must report earnings and make them available to the public. In doing so, William Hill’s books have showed a profit increase of nearly 16% from the previous year ($431.9 million in 2011 to $512.2 million in 2012). The company attributes their huge gains to their aggressive online and mobile market campaigns.

The online and mobile platforms accounted for 33% of their revenue. It is obvious to many that mobile betting is the way of the future. All you have to do is go into any sports bar and pay attention and you will see the bets flying.  [Speaking of apps, Sportsbook Advisor is scheduled to release our Android app later this week. Our Apple/Iphone app will be launched next month.]

William Hill’s aggressive business plans are not limited to online and mobile apps. The company recently acquired SportingBet (Rating A) as well as the land based Cal-Nevada Sportsbook in Las Vegas. They are also working with the powers that be to be one of the first to offer mobile wagering to residents in and around Las Vegas.

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